Defining the Category
Defining the Category
Embedded Files
Bobble AI Keyboard aka "Conversation Media Platform"
In a world of skippable ads, it’s extremely hard to find a way to monetise content while staying true to its real expression - without relying on flashy ad-style one-liners.
After all, no user ever wanted to be interrupted by a pop-up in the middle of their conversations on a messaging app.
The core idea behind building Bobble AI Keyboard was to create a conversational media platform where brands could surrogate their communication through organic chatter.
While it sounds simple to “blend communication organically,” it was a significant challenge in the beginning before eventually becoming a hit among marquee brands.
Creative Strategy
Creative Strategy
It is the perfect equilibrium between what a brand wants to communicate through its campaign, how users naturally express themselves in their own lingos across messaging apps, and the level of brand visibility required inside a small WhatsApp sticker - all without making the branding feel forced or obvious.
Notable Campaigns
Notable Campaigns
Uber - Conversation Media Campaign
Uber - Conversation Media Campaign
When rides meet chats — Uber gets contextual with Bobble AI
Uber partnered with Bobble AI to design a campaign that intercepts ride‑hailing intent exactly where it happens — in maps, apps, and conversations. By blending contextual product cards with playful conversational stickers, we turned everyday decisions into moments of brand connection.
Sprite JIAB Contextual Prompt Campaign
Sprite JIAB Contextual Prompt Campaign
To lighten users’ moods through personalised Joke Cards by identifying stress triggers in their conversations and encouraging them to share the experience with friends and family.
Oreo - Tech Innovation and Conversation Media Campaign
Oreo - Tech Innovation and Conversation Media Campaign
The objective was to increase Oreo’s brand recall and strengthen its position as the most loved cookie in the market.
Amplify Oreo across conversations and expressions centred around play, fun, gaming, snacking, and shared moments of joy.
Cadbury Silk - Conversation Media Campaign
Cadbury Silk - Conversation Media Campaign
The mandate was to drive brand recall and strengthen Silk’s association with conversations around love during the Valentine’s season.
Immerse Silk into the visual day-to-day language of youngsters within the defined theme.
KamaSutra - Conversation Media Campaign
KamaSutra - Conversation Media Campaign
To lighten users’ moods tIncrease brand recall for KamaSutra Condoms and strengthen its position as one of the most preferred condom brands in the market.
Embed KamaSutra Condoms into conversations and expressions centred around intimacy, love, relationships, attraction, and partners.
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