Lovely Kukreja
lovely.kukreja@gmail.com
Senior leader in content (B2B, B2C), brand communications and revenue campaigns with over 20 years of collective experience across consumer tech, digital media and content. I bring unique blend of creative leadership aligned with organisation's mission for design thinking, innovation and operational excellence.
I develop content teams in startup as well as in corporate environment using (buy, borrow, build) methodology.
I drive Gen-AI enabled content automation and transformations across creative pipelines.
I help revenue teams monetise the content via brand campaigns while playing an influential role towards brands ethos through empaneled agency networks.
I build KRI driven steady workflows for scalable operations while implanting self evaluating checks and balances
2 patents (1 US + 1 IN) for face personalisation in Whatsapp stickers
22+ branding and communication awards
Built and scaled content pipelines supporting 25 million DAU ecosystems for Bobble AI Keyboard
Led AI and Gen-Ai transformation across creative workflows to reduce user engagement cost by 80%
Developed creative teams and communities across the globe to expand content library across 90+ countries
Executive Education : Design Thinking & Innovation – MIT Sloan, Columbia Business School, Tuck Executive Education at Dartmouth
Strong track record of content generation and monetisation and revenue collaboration while working with marquee brands