Who am I ?

Senior leader in content (B2B, B2C), brand communications and revenue campaigns with over 20 years of collective experience across consumer tech, digital media and content. I bring unique blend of creative leadership aligned with organisation's mission for design thinking, innovation and operational excellence.

What I do ?

• I develop content teams in startup as well as in corporate environment using (buy, borrow, build) methodology.

• I drive Gen-AI enabled content automation and transformations across creative pipelines. 

• I help revenue teams monetise the content via brand campaigns while playing an influential role towards brands ethos through empaneled agency networks.

• I build  KRI driven steady workflows for scalable operations while implanting self evaluating checks and balances

Achievements

• 2 patents (1 US + 1 IN) for face personalisation in Whatsapp stickers

• 22+ branding and communication awards

• Built and scaled content pipelines supporting 25 million DAU ecosystems for Bobble AI Keyboard 

• Led AI and Gen-Ai transformation across creative workflows to reduce user engagement cost by 80%

• Developed creative teams and communities across the globe to expand content library across 90+ countries

• Executive Education : Design Thinking & Innovation – MIT Sloan, Columbia Business School, Tuck Executive Education at Dartmouth

• Strong track record of content generation and monetisation and revenue collaboration while working with marquee brands